Friday, 4 October 2013

Hair Envy: Alexa Chung

When Alexa Chung was announced as the first ever ambassador for the L'Oreal INOA colour line, I thought it was a brilliant idea to get someone known for their style and hair that inspires many to showcase the ammonia-free colour.
Alexa got a bit of a makeover, losing the dip dye look that she'd become synonymous with for a healthy, shiny brunette that suited her complexion perfectly. I love the style worn slightly in loose textured waves and the fringe is just perfection. I wasn't a massive fan of her shorter do, but love this below shoulder style.
In the latest shots from the campaign, her hair has been styled into a gorgeous milkmaid braid which shows the colouring perfectly. It's slightly lighter from the original darker hue but the lighter colourings blend perfectly to give a natural look.
I've been once again toying with the idea of a fringe so think this is next on my list. I usually wear my hair in natural waves so fingers crossed I can channel a bit of Alexa - just be handy to have her wardrobe as well.

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