Thursday, 27 June 2013

Schwarzkopf LIVE Color XXL now in HD!

I've gone red again!....
Okay, only joking, thanks to some super stylists at the Schwarzkopf event I went to recently I tried out a new look - courtesy of their amazing bright LIVE Color XXL range.
Strange cocktails, make up and hair on offer and the chance to talk to Matthias Schweinsberg (Head of Research & Development for Schwarzkopf)  and find out a little more about the range - perfect for a hair geek like me.
The HD breakthrough means the new formula promises HD-Vibrant pigment technology. Saturating the hair with a bold dose of colour helping it last longer in your hair. Something when I was red that would have been very welcome, the fade was my main reason for getting rid!
The LIVE Color XXL HD is the first permanent hair colourant to offer high definition colour with maximum instensity and vibrancy. With 22 colours to choose from in the LIVE Color XXL HD Intense Colour, 6 in the LIVE Color XXL HD Ultra Brights and 3 in the HD Luminance range all at £5.49, there is a colour for everyone. Many of you may have already used the LIVE Color XXL range, but may not have seen the 5 new shades. Atomic Blonde, Urban Brown, Cherry Mahogany, Pure Purple, Scandalous Scarlet have been added to an ever growing range. I don't think I can choose, I keep chopping and changing between adding some Electric Blue to the ends of my hair, and pondering a complete change to Bittersweet Chocolate.
Schwarzkopf are great at creating eye-catching colours and Matthias gave a scientific high-five to us Brit girls saying the 'crazier' colours were definitely more popular here than anywhere else in Europe. Never the type to blend in apparently!!
You can pick up the new range with a new packaging design from August in most supermarkets and pharmacies. What HD colour would you go?


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